PPC

Red Ice Designs provides Pay-Per-Click services for any business size and budget. It’s a service that is geared towards bringing in quality leads and return on investment. We are experienced with setting up, managing, analyzing and optimizing PPC campaigns.

 

What is Pay-Per-Click (PPC or CPC)?

Pay-per-click (or cost-per-click) is a type of search engine marketing campaign that increases traffic to your website through sponsored (paid) ads.  PPC campaigns only charge you for the traffic that is brought in. PPC requires you to pay a fee every time someone clicks on your ad.

 

Pay-Per-Click Sample

How does Pay-Per-Click work?

Pay-per-click campaigns are setup with any of the large search engines (Google, Yahoo or Bing). These campaigns are created to match your company or business specifically. The campaigns are built with keywords and ads, which should be optimized to bring in the best results.  Each time an ad is clicked, you are charged a keyword fee, for whatever keyword was used to trigger that ad. Each keyword is priced differently according to the market and what every other company is willing to pay. The higher your bid for a keyword, the higher your ad appears on the right-hand side of search engines. Ads can also be shown on other websites that participate in PPC networks.

 

Benefits of using pay-per-click ads?

  • Only pay for clicked ads
  • Only target specific keywords or phrases
  • Target specific geographical areas
  • Ads added to the search engines and PPC networks within an hour
  • Disallow or exclude potentially misleading keywords from your ads
  • Target specific sections and pages of your site
  • Target specific time or days to show your ads

 

Why should I use Red Ice Designs for my pay-per-click campaigns?

We are experienced and knowledgeable on the process and strategy for creating effective PPC campaigns. Anybody can start their own campaign, plug in keywords and make ads. To get the best bang for your buck, your campaigns should be monitored for performance, conversions and return on investment. We know what it takes to ensure your PPC campaigns are performing at a top level.

 

What our PPC services Include:

  • Website Analysis – We give your website an in-depth analysis for keywords and phrases to best match your PPC campaign ads.
  • Keyword Research – We research keywords in your industry to ensure the best and appropriate keywords are being used for your campaign.
  • Ad Creation – We create various ads, depending on your target, to match different keywords and key phrases.
  • Keyword Implementation – After the analysis and research, we implement the proper keywords into the various ads.
  • Tracking – We install tracking to monitor the activity of keywords and ads that are generating clicks and traffic.
  • Budget Settings – We setup your campaign to your budget needs, either daily, weekly, monthly or just a periodic budget.
  • Bid Monitoring – After careful research, we provide the initial bidding amounts and monitor the ads’ performance. We check, on a weekly basis, to see if the current keyword bid amounts are adequate. We make sure you aren’t spending more than you should.
  • Keyword Monitoring – We monitor and analyze the performance of all keywords and make changes or add keywords if needed.
  • Ads Monitoring – We monitor the performance of ads and their conversion rates. We make changes to the ad copy when needed.  
  • Performance Reporting – We provide a monthly report on your keyword and ad performance, which includes costs and conversion rates. We include the total monthly cost of the campaign and any changes made to the bids.

 

 

To get started on our PPC services, contact us.