We’ve all heard the saying “you don’t get a second chance at a first impression”. When it comes to your design business and landing a deal, nothing could be more true. A great first impression is the first step to securing a client and forming an ongoing business relationship.
One of a designer’s main keys to developing a great first impression is trust. No matter what the circumstances of the first impression, if the person cannot trust you, they won’t want to move forward in a designer-client relationship.
For a designer, first impressions can come in several different ways. Most of our first impressions are visual: a website, advertisement or personal meeting. After an initial visual impression, phone calls and emails may follow which can also leave an impression. This article will discuss practical ways to impress your clients over and over again.
